Brand Strategist

Monday - Friday 8:00 am - 5:00 pm

Columbus, Ohio

Hybrid schedule

What the position offers:

What you’ll be doing:

Lead a cross-functional team of Associate Strategists, Analysts, and Community Managers to ensure cohesive execution of brand strategies across all paid and owned digital channels (search, web, social, e-commerce, display, etc.)
Write clear, compelling, creative briefs that align with business goals and inspire impactful, on-brand work
Play a key role in the creative review process to ensure all output is aligned with the strategic direction
Develop omnichannel, consumer-first strategies that align with business objectives and deliver measurable ROI. This includes content and messaging strategy, positioning, influencer and activation plans, and customer journey development
Leverage both primary and secondary research to create actionable, data-driven recommendations grounded in a deep understanding of brand goals, audience needs, market trends, and industry challenges
Stay on top of digital marketing trends and emerging platforms, and bring innovative media capabilities into the strategy mix
Build and maintain strong relationships with internal teams and external partners, including creative and media agencies, to foster insight-driven collaboration and breakthrough ideas
Work closely with stakeholders across departments (Field Sales, R&D, Legal, Regulatory, Fulfillment, Public Affairs, Executive Management, and more) to bring ideas to life and drive results

Who we’re looking for:

Bachelor's degree in Marketing, Business, Communications, or a related field
4+ years of experience in brand strategy or marketing strategy, ideally in the health, wellness, or medical space
Strong communicator with excellent presentation, writing, and interpersonal skills
Detail-oriented with the ability to manage multiple complex projects in a fast-paced environment
Proactive and independent problem-solver with a collaborative mindset
Confident team leader who can navigate evolving priorities and guide a team through change
Enthusiastic about staying ahead of marketing trends and driving innovation

Dawson

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